The word is out. What we already knew and have adopted heavily: if you want to form a new habit, you need to simplify it and make it easy repeatable.

That sounds like common sense, but its far from that in reality. Like complicated diets with cooking, that nobody can keep up longer then a day. The same for all sleepadvice. The more complicated, the more it doesn’t feel to work, the less likely you’re going to succeed.

It’s why one of our core values is the practical use of it.